FIDELITY.COM Buzz Card
A popular marketing tool for presenting a large amount of information in a small package is a "buzz card": a CD the size of a business card. This buzz card promoted the usability of Fidelity.com to maintain and manage customer accounts. The objective was to make customers aware of the multitude of customer self-service offerings on Fidelity.com A complex project in which the tone of design needed to reflect the ease of use and technological sophistication of Fidelity.com
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